If you work for a start-up like I do there are a few goals that you aim for in the tech industry. Profitability, sustainability, competitive advantage, and being mentioned on TechCrunch. This past Friday, Sarah Perez wrote an article on Kinek and how our company has entered the mobile space with our new iPhone app. I was off that day, but when a co-worker texted me the simple line “Check out TechCrunch” I almost lost my mind. Needless to say my day off turned into a pretty busy work day for all the right reasons. I knew we were in contact with Sarah and we truly appreciate her writing the article, but just seeing it on the biggest tech blog in the world was a big day for us.

I’ve been an avid reader of TechCrunch for over 4 years now and even though they’ve gone through big changes in the past year I still read the giant blog to see what is happening in the tech space, who is entering it, and of course looking out for who is investing in what. Michael Arrington and his writers built TechCrunch to the point where if you’re working at a start-up, you simply follow TechCrunch as an industry standard. To have Kinek on the radar for the entire industry is probably the coolest thing I’ve seen since I’ve started working here over 4 years ago.

If you haven’t read the TechCrunch article on Kinek I suggest you give it a read. Kinek is in a space where it clearly defines a big problem in North America (people frustrated with receiving their online orders) and it has the ability to solve it and add some gravvy on top.