Kinek on TechCrunch

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Kinek on TechCrunch

If you work for a start-up like I do there are a few goals that you aim for in the tech industry. Profitability, sustainability, competitive advantage, and being mentioned on TechCrunch. This past Friday, Sarah Perez wrote an article on Kinek and how our company has entered the mobile space with our new iPhone app. I was off that day, but when a co-worker texted me the simple line “Check out TechCrunch” I almost lost my mind. Needless to say my day off turned into a pretty busy work day for all the right reasons. I knew we were in contact with Sarah and we truly appreciate her writing the article, but just seeing it on the biggest tech blog in the world was a big day for us. More… →

The Importance of Great Design

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Ian Watt Real Estate example

What is the difference between a user clicking on an ad or not? Great Design
What is the difference in looking professional or not? Great Design
What is the difference in becoming a premium product or service? Great Design
What catches the eye more than anything else on the web? Great Design

Let’s face it, most companies want to keep costs low, and be smart about where they spend their money. The problem is, in Atlantic Canada having a website is not used nearly as effectively as it should. In modern cities like Vancouver and Toronto websites are considered to be one of, if not they, most important marketing tools for their business. The web is where people are spending their time, and that’s the new staple for researching any type of product or service. Your website not only needs to be well designed, it needs to be found in search engines, and it needs to be connected to where people are talking like social media networks, such as Facebook and Twitter. More… →

Cross Border Shopping

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Cross Border Shopping

The Canadian dollar has recently hit par again and just about everyone in Canada is taking advantage of the U.S. prices. Traditionally people will take a day trip down to their nearest U.S. city. Today we see a trend that is becoming more popular by the day. Online shopping is for the most part quite convenient and many Canadians are now taking that convenience to a whole new level. Canadians are finding a U.S. shipping address to ship thier online purchases to. If you don’t think that’s a brilliant idea wait until you hear how much these peoiple are paying for the exact same items you are.  These people are not only saving on the cost of the item but saving on shipping and brokerage fees. Some Canadians are saving in upwards of $1000 on building supplies, tool, tires, sports equipment and even clothes. More… →